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Ferrari Luce

ferrari.com

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Re: Ferrari Luce

#791

Post by lostmyacc »

rounce wrote: post #642
carsareok wrote: post #422

Earlier quoted context omitted.

I'm one of those people that doesn't care for cars. They are equipment to me. I like "getting places", yes. But I don't like "personality" in my tools. Cattle, not pets. I don't want to drive around looking smug in my 650k shit bucket. Cars are an enormously wasteful, idiotic drain on the world, but the calculus is such that I am "forced" to own one. I find the idea that each of us is owning and maintaining our very…

Why do you see enjoying doing something, driving in this case, as being some sort way of “asserting dominance”? Some people just enjoy things because of all the activities and associations they have which involve that thing. I come from a place where we have both good public transport and a sizeable automotive enthusiast subculture, one doesn’t preclude the other. You seem to be pushing the idea that car enthusiasts…

Same guy here. I understand some people derive pleasure from the “hobby” of owning large mobile metal boxes and I am not against it, but notice we are commenting on a 650k Ferrari and a butt-ugly one at that.

The people in the video are literally smiling smugly. I kid you not.

I’m talking about all those fancy Audi, Tesla, Volvo and BMW drivers that want to feel superior in their mobile box of death and waste. They are not car enthusiasts. Car enthusiasts do maintenance work on 80s Alfas for fun. I know the type and those are alright.

Car culture is much larger than the mechanics. It’s the idea that cars need to be nice at all. The idea they have “personality” and are indicators of social status.

I’m not at all against social status. I’m against using such wasteful, ugly and dangerous machinery as a delivery mechanism of the winnings in your particular genetic and cultural lottery.

Re: Ferrari Luce

#793

Post by bombcar »

lagrange77 wrote: post #430

The instrument cluser looks awesome, especially the G force instrument! https://ferrari-cdn.thron.com/delivery/public/image/ferrari/...

It's nice and I like the admission that the driver is the most important human who ever lived, so the touchscreen is angled towards him ;)

Not sure about the cupholder position. I wonder if the G-force is customizable (e.g, all the screens are?) or if it's fixed. If it's fixed, I'd almost prefer it to be the one analog instrument, perhaps taken from an acrobatic plane.

Re: Ferrari Luce

#797

Post by bombcar »

cousin_it wrote: post #453
qingcharles wrote: post #325

Earlier quoted context omitted.

$600K Ferrari Luce vs. $35K Nissan Leaf: Spot the difference... https://imgur.com/a/fsvO5G8

Huh? I know nothing about cars, but to me there's an obvious difference. If I saw the top car in the street, I'd say "wow that's nice"; while the bottom one just looks like a regular car. The top one looks like it went to the gym, the bottom one looks like it was puffed up through a straw. Idk if that justifies a 20x price difference, but that's my immediate reaction.

I'd like to see a "pimp my ride" that focused on making the bottom car look as nice as possible - new wheels, disc brake upgrade with colored calipers, some cleanup, I think it could look significantly better.

Re: Ferrari Luce

#798

Post by bombcar »

anonym00se1 wrote: post #267
Kuyawa wrote: post #208

Horrible. I don't care if it was designed by Armani in his deathbed or Jony Ive himself. It's just horrible. The flat sides, not even reminiscence of the testarossa glorious days. Worse than the tesla truck and that's in the lowest levels of design. Be careful not to take the Jaguar road for there is no coming back.

It looks like a car by someone who used to design consumer electronics and spent only a cursory amount of time understanding automotive history, design, aesthetics, etc. Long live the Ivesmobile.

This is the Apple Car. Now we know what it would have looked like.

Re: Ferrari Luce

#799

Post by danudey »

ahmedfromtunis wrote: post #480
rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

I lived through similar dynamics (though not at Ferrari, of course). The management knows that they need something new and out of their comfort zone. Someone (from within or without) suggests an idea that would never been accepted in the olden days. The management, for the sake of their company, would suppress every instinct they have built over the years, often over-correcting. This inevitably results in some questi…

Well I'll say this for the design (as a non-designer):

1. It doesn't look like any other car, though it still obviously looks like a car

2. The buzz, good or bad, is going to mean people hear about it, talk about it, and see it

3. If you see it in public you're likely to recognize it; whether that's a good thing or not remains to be seen

Re: Ferrari Luce

#800

Post by KennyBlanken »

giobox wrote: post #764
AquinasCoder wrote: post #697

Earlier quoted context omitted.

Where is the Ferrari in this at all? I completely agree that they missed the mark in design. While the interior is 100% Jony Ive, the exterior screams "design by committee." An electric Roma successor would have been much better received and possibly cheaper for them to develop (who knows?). The silver lining in all this is that it means that the EV arm will not cannibalize their ICE cars.

The exterior screams asian-EV design langauge to me - which may not be an accident. Ferrari have made no secret of their hopes this car will succeed for them in China. > https://www.bloomberg.com/news/articles/2025-05-09/ferrari-s... > https://archive.is/ilT3d

No Chinese EV looks anything like this?

It looks like the EV version of Apple widgets and the iPhone home screen. There's so much rounded squares /rounded rectangle bullshit...it looks like something that was designed in 2010 and is about to get the shit sued out of it by Apple.

Every automaker is desperately trying to chase Chinese buyers. Most of them are too stupid to realize the Chinese can just....buy better Chinese EVs, and if they're not buying a chinese EV, it's because they don't want a Chinese EV, they want the foreign company's design and cachet.

Peopel don't buy Ferraris because they look like Chinese EVs. People buy them because they look like Ferraris and are exclusive.

Audi is doing stupid shit, too. They recently started making cars under the "AUDI" brand. Yeah. "AUDI". Versus "Audi" with rings.

If Ferrari wanted to sell more cars in China they could just stop be absurd dicks about a)who can buy their cars b)what people can do with them.

Things like "prohibit people from lending them to reviewers so Ferrari can game the review by putting on different tires and tuning the suspension for the specific track the reviewer will be using." Although might actually impress Chinese buyers since it aligns with them so well, culturally.

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