I think the author intended the title to be, "Google Ads is dead, Where do I promote my business now?" When I hear "Google" I assume search, oof (sigh of relief). They mention running ads on tiktok or instagram but no mention of youtube ads... Also, In my own experience for my business ( also entertainment) I have found reddit ads to be useful. So my next steps would be, Reddit Ads Youtube Ads Instagram Ads Increase…
Now it’s slop factory of people having a writing quota to get enough ads because they don’t want to work. Particularly true for tech writers who praise things like leetcode then can’t get a real job.
Now it’s supercharged by ai and they’re upset how accessible their slop job is. I just find that funny I suppose.