Games:
> "On platforms like Steam, indie games constitute the vast majority of new titles. For instance, in 2021, approximately 98% of the 11,700 games released on Steam were from indie developers. This trend has continued, with indie games accounting for 99% of releases on gaming platforms between 2018 and 2023."
Written content:
> "Every year, traditional publishers release around half a million to a million new books in the U.S., but that number is dwarfed by the scale of independent writing online: WordPress users alone publish over 70 million blog posts per month, Amazon sees over 1.7 million self-published books annually, and platforms like Medium, Substack, and countless personal websites generate millions more articles and essays. While the average quality of traditional publishing remains high due to strict editorial standards, consumer behavior has shifted dramatically—people now spend far more time reading informal, self-published content online, from niche newsletters to Reddit posts, often favoring relevance, speed, and authenticity over polish. This shift has made the internet the dominant source of written content by volume and a major player in shaping public discourse."
Video content:
> "Today, the overwhelming majority of video content is produced not by Hollywood or television studios, but by individuals on the internet. YouTube alone sees over 500 hours of video uploaded every minute—more than 260 million hours per year—vastly outpacing the combined annual output of all major film studios and TV networks, which together produce only a fraction of that volume. Despite questions about quality, consumer habits have shifted dramatically: people now watch over 1 billion hours of YouTube content per day, and platforms like TikTok, Instagram, and Twitch are growing rapidly, especially among younger audiences. While Hollywood still commands attention with high-budget blockbusters and prestige series, user-generated content dominates the daily media diet in both time spent and engagement."