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Apple apologizes for iPad 'Crush' ad that 'missed the mark'

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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#791

Post by mulmen »

__turbobrew__ wrote: post #700
some_random wrote: post #670

Earlier quoted context omitted.

I think the big thing here is that if you don't have an attachment to any of the items being crushed you probably don't feel as strongly. If you're a trumpet player, seeing a trumpet being crushed is going to be a bit distressing. If you're a photographer, you're putting a monetary value on those lenses being destroyed. If you're into old arcade machines, you're thinking about how many of those cabinets are left in t…

I don’t think it is healthy if you are emotionally distressed seeing a trumpet being crushed.

If not to invoke an emotional response what was the point of the ad?

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#795

Post by Sohcahtoa82 »

Tiktaalik wrote: post #689
some_random wrote: post #670

Earlier quoted context omitted.

I think the big thing here is that if you don't have an attachment to any of the items being crushed you probably don't feel as strongly. If you're a trumpet player, seeing a trumpet being crushed is going to be a bit distressing. If you're a photographer, you're putting a monetary value on those lenses being destroyed. If you're into old arcade machines, you're thinking about how many of those cabinets are left in t…

The arcade one particularly distressing given that arcades and their unique arcade hardware are rapidly vanishing across the world without replacement.

And the arcades that DO exist are often 90% shitty ticket games that cost $1, have about 15 seconds of gameplay, and then maybe after blowing through $50 you'll have enough tickets to buy $2 worth of Tootsie Rolls and maybe a balsa wood glider. If you got really lucky, maybe a plushie.

Though there are some "barcades" popping up these days that focus on classic arcade games to appeal to older the older crowd.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#796

Post by koof »

fl0ki wrote: post #783
some_random wrote: post #670

Earlier quoted context omitted.

I think the big thing here is that if you don't have an attachment to any of the items being crushed you probably don't feel as strongly. If you're a trumpet player, seeing a trumpet being crushed is going to be a bit distressing. If you're a photographer, you're putting a monetary value on those lenses being destroyed. If you're into old arcade machines, you're thinking about how many of those cabinets are left in t…

So if you own a house or car then it's distressing to see one destroyed in a movie? Both of those cost much more than a trumpet, and for many people are more personal and unique, but somehow most people manage to keep their eyes on the screen.

Depending on the context, probably? During my suspension of disbelief of the narrative, it might make me say "I don't like this destruction!" and to root for whatever might be mitigating the destruction

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#798

Post by flanbiscuit »

yousif_123123 wrote: post #530

I didn't like the ad. I think the people creating it wanted to imply that it's as if they took all these things and put it in an iPad, where you can still achieve all the creativity while carrying a thin device. I don't think it's impossible to convey that message without destroying instruments and creative tools that are precious to so many. Maybe if they had made the animation very fast it would've appeared as a jo…

> I don't think it's impossible to convey that message without destroying instruments and creative tools that are precious to so many.

This is how I felt seeing rock musicians destroying perfectly good instruments and amps. Growing up my parents didn't have the money to buy me a guitar (or didn't want to buy me one), so I would see these performances and would just think, can't they just donate that guitar to some poor kid or a school instead of destroying them? It really annoyed me, but it didn't stop me from loving the band and their music. I'm a late Gen-Xer and watching Nirvana destroy the stage after a performance just made me go "aw, those were good instruments someone else could have used". I don't know if it's "cool" to do that anymore, but I never see any other artists calling that out like they are for this ad, and it's been going on since the 70s.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#799

Post by can16358p »

epolanski wrote: post #318

I really don't understand why the internet needs to turn everything into a stupid argument.. Who cares of an Apple ad...

People want to get offended by literally everything, even a harmless ad. They just want to attack something.
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