Earlier quoted context omitted.
I don't know about that. They gave it like four years and spent a lot of money promoting it and it was still microscopic. They could have tried other things, but if Ninja couldn't draw viewers, do you really think a bunch of obscure streamers nobody watches having drops would have made a bigger difference? At some point you have to stop throwing good money after bad.
Throwing money at Ninja is really an example of poor execution. What makes Twitch successful is not any one streamer. It's an ecosystem. Raiding is huge on Twitch for streamers supporting other streamers. You don't build a forest by planting one very large tree. A forest is everything from the tallest tree to the undergrowth. > do you really think a bunch of obscure streamers nobody watches having drops would have ma…
Really agree with this. They should have been trying to pull as many streamers on the verge of success on twitch as they could (newly qualifying partners mostly) rather than trying to get already established talent to come over for big money.
I do think they also tried this, I knew of some mid-tier streamers who moved over as well, but they probably could have done more. Ninja was clearly a last ditch effort to save the platform rather than a calculated plan.