I haven't felt like Apple has been making products for me recently until the Macbook Air release and now this. Sane price points, and the exact features I need. Not sure what changed over there, but I'm really impressed.
Every ~4 years Apple comes out with reasonably priced products for budget customers to be able to buy/upgrade.
The rest of the time they keep prices high so they can make their profit.
Budget customers are willing to wait, people who want the flashy new things aren't.
It's the same thing with premium clothing brands that hold only 2-4 sales a year.