This might just be a bargaining move on Apple’s part, but I don’t think so. I think that long term they are much better off controlling their entire hardware stack. I wouldn’t be surprised to even see them make their own display screens. As an Apple customer, I like this idea also. For 20 years, I used to be a desktop Linux fanatic and later became a fan of Android. In the last few years, I have switched to using all…
The problem is that Apple’s focus on this distracts from the software that defines the user experience. The MacOS ecosystem is both beautiful and deeply troubled.
So, shifting it to ARM and letting universal apps in the iOS App store now run on macOS in addition to iPad opens up the mac to a metric fuckton of developers that are happy to make cross-platform apps, since the iOS app store is SO lucrative.
Apple showed, with the iPad which was a totally new product category, that the sheer number of iOS developers could push the iPad from a platform with zero apps to the best tablet in the world (with an incredible app ecosystem) and universal apps who's UI adapt to the screen they're made for.