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In general I don't think Google or Apple need AI. In practice though their platform is closed to any other assistant than theirs, so they have to come up with a competent service (basically Ben Thomson's "strategy tax" playing in full) That question will be moot the day Apple allows other companies to ingest everything's happening on device and operate the whole device in reaction to user's requests, and some company…
You’re right, they don’t need AI. I finally stopped using Google search after they added the AI summary and didn’t add a way to turn it off. I’m just as bothered by Apple’s lack of AI as a am their lack of a touch screen on MacBooks. I use AI when I need AI.
One went too far in one direction and the other went too fair in the opposite direction. And it seems that you want to be somewhere in the middle?