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AI overviews cause massive drop in search clicks

arstechnica.com

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Re: AI overviews cause massive drop in search clicks

#781
post #777

Earlier quoted context omitted.

Yeah recipes are the worst. I least the acknowledge themselves and give you a “jump to recipe” button most of the time. I sometimes hit the print button and just use the preview screen too.

Paprika (an app for storing recipes) can parse out the ingredient list and directions from a webpage. It's surprisingly good at it.

thank you for this! i'll check it out

Re: AI overviews cause massive drop in search clicks

#782
post #622

Of course slow, shitty web sites also cause a massive drop in clicks, as soon as an alternative to clicking emerges. It's just like on HN, if I see an interesting title and want to know what the article is about, I can wince and click the article link, but it's much faster and easier to click the HN comments link and infer the info I want from the comments. That difference is almost entirely from the crappy overdesig…

Iv'e been focusing on comments on social media for I don't know how long. It works 90% of the time as a pretty good summary for some reason. I do this on hackernews, and especially on news-sites I check (cleantechnica, electrec, reneweconomy) and I actively shun sites _without_ comments.

If you're only reading the comments you have no clue how often it actually works as a summary.

Re: AI overviews cause massive drop in search clicks

#783

Here is the experience when clicking a link on mobile: * Page loads, immediately when I start scrolling and reading a popup trying to get tracking consent * If I am lucky, there is a "necessary only". When unlucky I need to click "manage options" and first see how to reject all tracking * There is a sticky banner on top/bottom taking 20-30% of my screen upselling me a subscription or asking me to install their app. U…

Yes, this is the experience on virtually every content website that used to be tolerable or even good. But this is because there is no viable monetization model for non-editorial written word content anymore and hasn’t been for a decade. Google killed the ecosystem they helped create. Google also killed the display ad market by monopolizing it with Adsense and then killed Adsense revenue sharing with creators to take…

AI models will continue to improve, but open source models are, right now, good enough for plenty of tasks.

If I'm searching "how to get an intuitive understanding of dot product and cross product", any open source model right now will do a perfectly fine job. By the time that the ad-pocalypse reaches AI answers, the models I mention will be at the point of being able to be run locally using consumer hardware. Probably every phone will run one.

I suspect in the next decade we will see the business model of "make money via advertising while trying/pretending to provide knowledge" become well and truly dead.

Re: AI overviews cause massive drop in search clicks

#784

Earlier quoted context omitted.

Yes, this is the experience on virtually every content website that used to be tolerable or even good. But this is because there is no viable monetization model for non-editorial written word content anymore and hasn’t been for a decade. Google killed the ecosystem they helped create. Google also killed the display ad market by monopolizing it with Adsense and then killed Adsense revenue sharing with creators to take…

YouTube is 20 years old now. Either the encrapification is very slow or they landed on a decent ad model. Plus there is a subscription that eliminates ads. I think it’s a great experience for users. Many creators also seem to do well too. I think this should be the model for a new generation of search. Obviously there will be ads/sponsored results. But there should be a subscription option to eliminate the ads. The k…

I do subscribe so I don't see ads. My complaints with YouTube are: I don't want "Shorts" in my suggestions, and yes they recently added the option to remove them but it's only temporary. They always come back and I always say "don't show me this" and they say "got it, we won't show you Shorts anymore" but in a few weeks they always come back. Do they think I forgot?

And they have some kind of little games now, which I don't have any interest in, but they have no option to remove them from my suggestions.

Re: AI overviews cause massive drop in search clicks

#785

Earlier quoted context omitted.

> ignores the high-quality NHS care delivery websites, and presents you with stuff from US sites Weird because although I dislike what Google Search has become as much as any other HNer, one thing that mostly does work well is localised content. Since I live in a small country next to a big country that speaks the same language, it's quite noticeable to me that Google goes to great lengths to find the actually releva…

But what if I don't want the search engine company to know where I am? (I mean, I don't generally make a big secret of it. But still.)

Then you have to use a VPN and you can always use the cr= parameter to orient the results towards the region you want if your search is location-sensitive.

But I feel like this is quite an unrelated problem, IPs being linked to a country is a fundamental part of the current architecture of the Internet.

Re: AI overviews cause massive drop in search clicks

#786
post #602

Earlier quoted context omitted.

I also don’t use a hammer when a screwdriver is at hand and is the most appropriate tool. It’s the classic XYProblem.

It's not an XY problem or anything to do with customer service. It's more of a UX problem. Users are being presented with highly convenient AI summaries that have a relatively high level of innaccuracy.

It’s more like you are choosing to use a tool when for the use case cited, there are much better tools available. Maybe the new interactive “AI mode” for Google would be a better use case. But the web has been horrible for years trying to search for developer documentation instead of going to the canonical source because of all of the mirror sites that scrape content and add ads.

Re: AI overviews cause massive drop in search clicks

#787

Of course slow, shitty web sites also cause a massive drop in clicks, as soon as an alternative to clicking emerges. It's just like on HN, if I see an interesting title and want to know what the article is about, I can wince and click the article link, but it's much faster and easier to click the HN comments link and infer the info I want from the comments. That difference is almost entirely from the crappy overdesig…

There are some contrarians.

https://lite.cnn.com for example.

I'm not a big fan of CNN but this is something I'd like to see more of.

Re: AI overviews cause massive drop in search clicks

#788

Earlier quoted context omitted.

YouTube is 20 years old now. Either the encrapification is very slow or they landed on a decent ad model. Plus there is a subscription that eliminates ads. I think it’s a great experience for users. Many creators also seem to do well too. I think this should be the model for a new generation of search. Obviously there will be ads/sponsored results. But there should be a subscription option to eliminate the ads. The k…

It's funny, I had YouTube's paid offering for a few years (I used the service a lot and want to support non ad-based revenue streams). But they changed something a while back that started giving me a degraded experience, and eventually made the site unusable. Did some digging and it turns out they were detecting my adblock and intentionally making my experience bad despite being a paid customer. I submitted a ticket…

I was in complete agreement until:

> Ads are useful and have their place in keeping the web accessible to everyone,

No. Advertising is a cancer on commerce.

Re: AI overviews cause massive drop in search clicks

#789

Earlier quoted context omitted.

I understand that, I’m in the middle of a project right now that has no commercial value to me. What I’m not going to do is offer it up to Google et al so they can profit from it.

> What I’m not going to do is offer it up to Google et al so they can profit from it. What are you going to do with it? If you publish it, the law currently allows Google to hoover it up and there's nothing you can do about it.

Why publish? If people aren't going to click into it anyway and read it, why not just do it and write it up for yourself? I've been doing this for years (in a way, haven't quite worked writing it up into that) but I explore on my own constantly and try things just with me and my fiance. I still hope to share it someday but this person is right. You don't _have_ to do anything with it once you've done it. You can just work on a project and enjoy the process and then do nothing.

In that instance, google loses value over time because less and less valuable content is published because there's no point because people may read it as an AI summary but probably aren't going to share their own findings or discuss with you anyway.

Re: AI overviews cause massive drop in search clicks

#790

Why is this being framed as a problem? People are obviously happier with the new feature, duh Of course they need to make the AI overviews suck less, but saying it’s unfair to sites is crazy talk because your site now just generates less value than an AI response if that’s what stopped you from going If you have content better than Gemini I will still go to your site

Because some companies are going bankrupt because of the data google is taking. Google always had a weird relationship with sites, they sort of needed each other but google always had the upper hand, now it’s even worse

They don't have the upper hand anymore. They are desperately trying to stay relevant, so that users don't just skip Google altogether and use ChatGPT or other AI directly.
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