“Because here's something else that's weird but true: in the day-to day trenches of adult life, there is actually no such thing as atheism. There is no such thing as not worshipping. Everybody worships. The only choice we get is what to worship. And the compelling reason for maybe choosing some sort of god or spiritual-type thing to worship—be it JC or Allah, be it YHWH or the Wiccan Mother Goddess, or the Four Noble…
In that quote, Wallace is just morphing, conflating, and fudging the definition of the word "worship". He says people "worship" (with a variety of subtly different meanings) a variety of things and then, implies that because we can use the same word, "worship", to describe those activities, they are equivalent. I despise this rhetorical technique. I find it both insulting, intellectually dishonest and useless.
Can you expand on why the distinction you are drawing is important?