Earlier quoted context omitted.
Apple is adding a lot of value for developers and customers by providing a secure low friction app sales and discovery system.
No, they are not. Epic and a lot of others would just go without Apple App Store if they could. They don't need discovery. They are adding value, but that value is for themselves, in form of a 30 % cut. That's not good for consumers or developers.
What's good for a consumer like me is installing whatever the fuck I want on my devices.