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Ferrari Luce

ferrari.com

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Re: Ferrari Luce

#771

Post by bombcar »

mrweasel wrote: post #454
rullopat wrote: post #440

I don't get how Ive is getting so much praise as a designer, after designing the worst iPhones ever and a Ferrari that looks like a Toyota Prius on steroids.

Corporations are afraid of taking chance, and Ives have been elevated to this design guru for his work at Apple. This is despite the fact that he clearly had some terrible designes approved at Apple, but no on had the balls or status to tell him to go back to the studio and make an actual good design. Ives also had a ton of really excellent and classic designs, but maybe the world needs to stop pretending that everyt…

I'm starting to wonder exactly what designs Ive really had that weren't just "bland rectangle". I'll give him the Apple Loop and the iMac.

Re: Ferrari Luce

#772

Post by mvkel »

compiler-guy wrote: post #738
tokai wrote: post #734

Earlier quoted context omitted.

Porsche Cayenne has hurt Porches brand immensely.

Not really. It shifted Porsches brand somewhat, but Porsche is still very strong. And if a bunch of SUV buyers want to subsidize my 911 habit--I have no complaints.

Can you point to any evidence in the last 12 months of Porsche being "very strong"?

Re: Ferrari Luce

#773

Post by bcatanzaro »

tclancy wrote: post #541
dnpls wrote: post #525

Earlier quoted context omitted.

The exterior is just a magic mouse! At least those switches in the dashboard are real switches, not touchscreen buttons.

I feel like the real story is Jony Ive’s deep love for the Subaru SVX on display here.

Underrated comment

Re: Ferrari Luce

#774

Post by bombcar »

zemvpferreira wrote: post #581
convenwis wrote: post #552

Earlier quoted context omitted.

I think that this just emphasizes how much Ive needed Jobs as a constraint. The early stuff they did together was genuinely good and changed the industry for the better. But his later work after Jobs got sick seemed significantly worse. Definitely a relationship that needed both sides.

Couldn't agree more. Jobs' advice to say no to a hundred things sounds easy in a vacuum, but to actually go against the powerful people around you and gatekeep the quality and essence of your business over decades is incredibly hard, foolish and brave.

Jobs ability to say no to someone like Ive and not have him quit in a huff was 90% of his power, imo. It's a difficult line to hoe.

Re: Ferrari Luce

#775

Post by bombcar »

sigmoid10 wrote: post #500
rullopat wrote: post #440

I don't get how Ive is getting so much praise as a designer, after designing the worst iPhones ever and a Ferrari that looks like a Toyota Prius on steroids.

One of the perks of designing for cultist brands. Like, Apple could ship the next iPhone looking like the most ugly phone ever, and they will still make boatloads of money from their devoted followers. Same goes for Ferrari. If you want to find actually good designers instead of these celebrity designers, watch out for designs that don't have a cult-like following yet.

If you get every iPhone ever released, in black or black-adjacent, and lay them camera-side down and off, it would be difficult to line them up in the correct order.

Not much has really changed with them, and I'm not sure much really can.

Re: Ferrari Luce

#776

Post by hyperbovine »

ericcumbee wrote: post #769

I'm not an expert on automotive or any type of design for that matter. But I have an appreciation for cars and especially racing cars. I can look at Ferraris of every era and even though the design language has changed. I can tell you that is a Ferrari. There is a common thread that runs through all of those cars that makes them a Ferrari. I just don't see that with the Luce. It looks like they threw a couple "Ferrar…

I bet there is a faction of “traditionalists” inside Ferrari who want nothing to do with electric and do not want the Luce to look anything like a traditional ICE Ferrari, also for fear it would cannibalize sales. Thus they took design cues from, of all places, BYD.

Re: Ferrari Luce

#777

Post by ajdegol »

goshx wrote: post #714
hbosch wrote: post #577

Earlier quoted context omitted.

>There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. In case it wasn't clear, the Luce is a 1,000+ HP car and will cost over $300,000 USD.

Over $600,000 USD

Before customisations

Re: Ferrari Luce

#778

Post by compiler-guy »

mvkel wrote: post #772
compiler-guy wrote: post #738

Earlier quoted context omitted.

Not really. It shifted Porsches brand somewhat, but Porsche is still very strong. And if a bunch of SUV buyers want to subsidize my 911 habit--I have no complaints.

Can you point to any evidence in the last 12 months of Porsche being "very strong"?

Any change in the past 12 months is abolutely not up to the Cayenne, which came to market 24 years ago. Or the Macan, which came to market twelve years ago. And that was the main point of the GP post--how adding SUVs to the mix didn't ruin the brand.

But in any event, Porsche sold more cars in 2025 in North America, than any year prior.

https://newsroom.porsche.com/en_US/company/porsche-cars-nort...

It did take a big hit to profitability in 2025, mostly on one-time restructuring charges. But until then it was one of the most profitable auto-manufacturers out there. And its annual revenue is still higher than most of its history, especially on a per-car basis.

So sure, recently Porsche hasn't done well. But it has very little to do with SUVs and that transition. And I would argue that the brand itself is still very strong, even if operationally they have mishandled the electric transition.

Re: Ferrari Luce

#780

Post by bombcar »

easyThrowaway wrote: post #474
marklubi wrote: post #240

Earlier quoted context omitted.

It reminds me of a rant that my friend sometimes goes on with regards to really low quality items, particularly about music... someone wrote it, someone performed it, someone mixed it, someone approved it, someone developed marketing for it, someone helped get it on shelves, and then someone played it. There were plenty of points along the way where the disaster could have been averted.

I've been in the "someone performed it" and "someone mixed it" role for some tracks that I found utterly mediocre and yet ended up being some of the most successful stuff I've ever worked on. I mean, sure, previous works, marketing and hype can do a lot to alter the general perception, but most of the times it's just matter of being the right audience.

Missteps both in music and in other areas don't usually kill something that wasn't already moribund. The trashcan Mac Pro didn't kill Apple; Procol Harum's cover of Eight Days a Week didn't kill them or the Beatles.

And sometimes it's a runaway hit.

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