Earlier quoted context omitted.
YouTube is a platform, it's not a product. And in this case, created a new market. A market in which, by the way, still very few people (relative to those who try) are successful. In fact I wouldn't be surprised if the percentage would be much smaller than 10%. A quick search leads to different answer, but https://alanspicer.com/what-percentage-of-youtubers-make-mon... suggests that 0.25% of all YouTube channels make…
0.25% is 77,500 thousand channels by the way. Now count how many TV stations there were in the 90s and 2000s. This is just Youtube alone. What about streamers on Twitch? Youtube? Tiktokers? IG influencers? Plenty of people are making money creating video content online. The internet, ease and advancements in video editing tools, and cheap portable cameras all came together to allow millions of content creators instea…
I am not going to deny that YouTube (and all social media) created new markets. But how is this not an argument that shows that when N people suddenly do some activity, only a tiny minority is successful and gains some market share?
If tomorrow a product that is made by 3 companies will see competitors by 10000 1-man operations, maybe you will have 30 different successful products, or 100. 9900 of those 10000 will still be out of luck. I
YouTube is not an example of a market that being exposed to a flood of players gets shares somewhat equally between those players or that allows a significant number of the to survive with it. Nor is twitch or any of the other platforms.