Earlier quoted context omitted.
for those curious why an app would name itself Little Red Book despite the association, obviously they could have been better about the naming, but they're actually not the same name in either language: The social media app Xiaohongshu (小红书) does literally translate to "little red book" in English. However, this is completely different from Mao's famous work, which was never called this in Chinese. Mao's book was inf…
However, for any Chinese people who also know English, the association is obvious. I asked an actual Chinese person about 小红书 and they assumed I was talking about Mao's book until I clarified.
None of the "actual" Chinese people I know were confused about the terminology. The average Chinese does not care one lick about anything related to communism or the history of communism in this country. Mao's book is largely a relic of their great (or even great) grand parents age.
However most of my Chinese friends were confused about why something that most Chinese find to be a relatively uninteresting app in mainland China is suddenly so popular in the US.
It's also worth pointing out that this isn't some serendipitous accident, 小红书 has been working to become a TikTok replacement for awhile now.