Earlier quoted context omitted.
Seriously, snow ? You don't need a pickup for snow!
Moving snow, not driving on it.
Individuals buy push snow blowers or snow blower attachments to their lawn tractors.
Occasionally a business will contract someone with a plow on a truck but that's not common because the contractors who actually deal with this regularly have dedicated equipment that's better than a plow on a truck and using a shitty plow on a standard truck is actually not easy.
Even the parking lot in my private apartment complex is cleaned after a snow storm by a company with multiple front end loaders and skidsteers.