Earlier quoted context omitted.
> Cursory look gives you a ~$3500 price tag for a gaming PC with a 3090 That 3500 is for a DIY build. So, sure, you can always save on labor and hassle, but prebuilt 3090 rigs commonly cost over 4k. And if you don't want to buy from Amazon because of their notorious history of mixing components from different suppliers and reselling used returns, oof, good luck even getting one.
The 3090 claims are overstated. There are multiple competitors in that space, and all of them need the TDP. Performance per watt? I could see that being disrupted, but an iGPU in 2022 will be orders of magnitude less powerful than a dGPU, if wattage is ignored.
If Nvidia were on the same node and increased die space to match M1 (ignoring the CPU portion of the die size), they would then be able to run at a lower clock with more compute units and probably match the TDP discrepancy.
An iGPU isn't necessarily slower if the system ram is fast, and M1 was one of the first consumer CPUs to move to DDR5. 3090 has 936.2 GB/s with GDDR6X, M1 Ultra with DDR5 memory controllers on both dies gets 800GB/s.