I'm just going to come out and say something that I've had a hard self reflective time coming to the conclusion of. I don't believe in free speech without limits. I have strongly felt that the actions taken by these companies is morally and ethically the right thing to do, for any business and that is inconsistent with believing in true free speech. My line for free speech seems to lie in speech that incites violence…
The problem here is that private companies are doing something that only democratically legitimized state authorities should be doing, deciding what is allowed or not allowed. Otherwise we are always dependent on the good will of the companies without democratic control.
Just the system working as intended I think?