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Apple to wind down electric car effort after decadelong odyssey

bloomberg.com

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Re: Apple to wind down electric car effort after decadelong odyssey

#761

Post by teaearlgraycold »

iwontberude wrote: post #658
ein0p wrote: post #656

Kinda still wish they’d have made it, or at least shown some pre-production work, just to see what a radical product re-think could look like in this space. Cars of 2024, even in the premium segment, are nearly uniformly garish and tasteless, with tons of half baked features of marginal utility accreted over the years and never perfected. Apple’s take on the category could have been a master class in product design a…

Maybe cars are inherently garish and tasteless.

One of my hottest takes: cars look dumb. Even the fancy muscle/sports cars. Watch the suspension kick in as a car drives over a speed bump and remember it’s just a box on wheels.

Re: Apple to wind down electric car effort after decadelong odyssey

#763

Post by [deleted] »

jupp0r wrote: post #753
ein0p wrote: post #656

Kinda still wish they’d have made it, or at least shown some pre-production work, just to see what a radical product re-think could look like in this space. Cars of 2024, even in the premium segment, are nearly uniformly garish and tasteless, with tons of half baked features of marginal utility accreted over the years and never perfected. Apple’s take on the category could have been a master class in product design a…

Imho Teslas feel very much like a car that Apple could have designed. Lots of aspects of the whole experience are fundamentally different than other cars. Maybe I'm not thinking radically enough, but then Jony Ive is pursuing other career options, too.

[deleted]

Re: Apple to wind down electric car effort after decadelong odyssey

#764

Post by l8rlump »

ein0p wrote: post #680
imoverclocked wrote: post #669

Earlier quoted context omitted.

“Good” is subjective. My idea of a good car is something that can get me from A-B, can hold dogs and be cleaned up easily, can tow a few thousand pounds in a pinch, doesn’t get stuck in the steep and muddy hills around my house, doesn’t break the bank, and it would be nice if it didn’t spy on me and have a giant shiny console in my field of view.

What you’re describing is lower end “Car SE” that’d be available in a few years.

That's iCar SE.

Re: Apple to wind down electric car effort after decadelong odyssey

#765

Post by NegativeLatency »

pstuart wrote: post #690
chrischen wrote: post #682

Earlier quoted context omitted.

Ebike market is very fragmented in terms of use cases. They’d have to release like 10 models.

just 3: good, better, best

Which one is the kids bike? Which one is the bakfiets?

Re: Apple to wind down electric car effort after decadelong odyssey

#767

Post by XorNot »

whycome wrote: post #295
klik99 wrote: post #165

Earlier quoted context omitted.

Yeah, I absolutely believe that Apple can bring something to car industry - I remember Elon once said that Teslas hidden strength that no other car manufacturer caught on to was treating the car as technology akin to an iPhone with incremental updates and improvements pushed over the air. I've owned a Model X for a few years and I see that approach but don't think Tesla has perfected it. Apple has the potential to in…

I wish more comments were like this. Misjudging the iPhone etc probably just comes down to a lack of information about broader needs. Its not always a bad take. I think Apple can provide an emphasis on modularity for the car manufacturers. What if you literally had a place to slip in an iPad as your display? What if cars legitimately came with VisionPro type headsets - if not for the drivers, then the passengers. Wha…

This is just CarPlay or Android Auto though.

> What if cars legitimately came with VisionPro type headsets

Or what if the people who wanted that just bought their headset of choice?

> What if apple encourages people fr.shifting away by car ownership by making it easier to jump into a car and have it show all your customizations (lighting, adjustments, heads up display arrangements).

Question: when you get into someone else's car, is the first thing you notice the lighting, or is it how clean it is?

Re: Apple to wind down electric car effort after decadelong odyssey

#768

Post by recursive »

zemo wrote: post #685
Raptor22 wrote: post #539

Earlier quoted context omitted.

> original project (a bus) This is actually insane to me. Like bonkers, even. The MBA types are surely the source of that idea. From a brand perspective, the only car that ever truly made sense for Apple to make was something at least resembling a supercar. They could have made do with a Telsa Model S kind of car perhaps, but I'm shocked that a brand-conscious company like Apple thought a bus was the best bet as an i…

Apple’s take on the VW Bus would be very on-brand imho

That's not a bus though.

Re: Apple to wind down electric car effort after decadelong odyssey

#769

Post by moberley »

insane_dreamer wrote: post #515
MBCook wrote: post #19

I was always rather puzzled by the car. I can’t see them ever competing even with the small makers like Jaguar or Polestar or Lamborghini. They’re certainly not going to take on Ford or Mazda or Honda. The idea of making the infotainment guts is interesting but I can’t see any carmaker giving up that much control. If they don’t like CarPlay they’d never like full Apple infotainment. Sure Apple could do ADAS stuff, bu…

I'm more surprised they haven't bought a smallish car maker with proven automotive engineering experience that is already making EVs and then focus on the software and self-driving aspects. Polestar would have been a nice fit and Apple could easily afford it.

As a subsidiary of Geely it seems unlikely Polestar would be available, but perhaps one of the US-based EV startups like Rivian, Lucid or Fisker would be interested. I am not sure how that would work with the Apple brand though.

Re: Apple to wind down electric car effort after decadelong odyssey

#770

Post by xvector »

marssaxman wrote: post #748
rcpt wrote: post #728

Earlier quoted context omitted.

The average American is not struggling to pay for food.

The median American may be, however

So strange to see this Reddit meme make its way to HN. The median American absolutely isn't struggling for food, lmfao.
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