Earlier quoted context omitted.
Yes, average European VAT is 21%, which is built into the price. Unlike American sales tax which is added at the register. So to fairly compare prices by exchange rate you always need to discount the European price to subtract its VAT first.
> to fairly compare prices by exchange rate you always need to discount the European price to subtract its VAT first. Even then, it's imperfect. Some of us in the US do not pay sales tax.
Because then you're simply comparing the price without tax in both places, the money Apple actually receives.