Earlier quoted context omitted.
As yet, Valve is the only company I know of doing this, and it's paying off in dividends both for Linux and for Valve. In just 5ish years of Valve investing people and money into Linux- specifically mesa and WINE, Linux has gone from a product that is kind of shaky with Windows, to "I can throw a windows program or game at it and it usually works". Imagine how further the OSS ecosystem would be if Open Source hadn't…
WINE was a thing for years and generally worked okay for a lot of things. I was playing Fallout 3 on WINE well before Valve got involved with minimal tweaks or DIY effort. Proton with Steam works flawlessly for most things including AAA games like RDR2 and it's great, but don't forget that WINE was out there making it work for a while
Yes, but Valve's involvement handled "the last 10% takes the 90% of the time" part of WINE, and that's a great impact, IMHO.
Trivia: I remember WINE guys laughing at WMF cursor exploit, then finding the exploit works on WINE too and fix it in panic, and then bragging bug-for-bug compatibility with Windows. It was hilarious.
Also, WINE allowed Linux systems to be carrier for Windows USB flash drive virii without being affected by them for many years.