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How to succeed in MrBeast production (Leaked PDF)

simonwillison.net

751–760 of 1001 posts

Re: How to succeed in MrBeast production (Leaked PDF)

#752

One distressing trend I've noticed becoming ubiquitous on HN is that any writing that is confronting to a consensus worldview becomes flooded with highly upvoted comments that are, in essence, excuses for why it's not necessary in this instance to re-examine your priors. He's making low value content/the culture of the company is horrible/he's a fraud/it's more luck than skill. The actual critiques are personalized t…

One distressing trend I've noticed becoming ubiquitous on HN is that any writing that is confronting to a consensus worldview becomes flooded with highly upvoted comments that are, in essence, excuses for why it's not necessary in this instance to re-examine your priors. I genuinely do not know what you're trying to say here. For funsies, I tossed this into Claude 3.5 Sonnet with the prompt "Translate this into 7th g…

What, contrarianism is to conform to HNs cynical attitude, and the mainstream response is to criticize that attitude?

Re: How to succeed in MrBeast production (Leaked PDF)

#753
Interesting, I only learned about this Youtuber recently, maybe 2 months ago or so despite him having so many views. Youtube seems to be good at not showing you what you don't search for.

What his videos are lacking in my opinion is the quality of scenario and planning. They build an expensive set, give away a large prize but the challenges are either too simple or not very creative. Too little challenges, too little competition, too little motivation, too little expressing of personality like mutual help, sacrificing or betrayal, too little unexpected scenario twists. In this aspect they are not as good as TV shows. As an extreme example, take "give away money to random people" series. What fun is in getting money for nothing? And watching that is probably 100x more boring.

Re: How to succeed in MrBeast production (Leaked PDF)

#755

Interesting, I only learned about this Youtuber recently, maybe 2 months ago or so despite him having so many views. Youtube seems to be good at not showing you what you don't search for. What his videos are lacking in my opinion is the quality of scenario and planning. They build an expensive set, give away a large prize but the challenges are either too simple or not very creative. Too little challenges, too little…

Billions of views and total YouTube dominance disagree with you.

Re: How to succeed in MrBeast production (Leaked PDF)

#756

I hate the actual content he produces - the first time I watched it, I kept thinking it's a trailer because of all the cuts and I wondered, where is the actual video, when I realized no, I am watching the actual video - but I have to commend the grind. He is trully obsessive about getting the most views, almost soullessly designing the perfect viral content, caring about every second. He literally starts with the thu…

Average Americans (his main audience) always visit "Europe" or "Africa", never mentioning a specific country.

In similar fashion, European students with a gap-year will go backpacking in Asia

Re: How to succeed in MrBeast production (Leaked PDF)

#758
post #284

Earlier quoted context omitted.

I wonder how many of those "sour grapes" commenters have actually read the thing–my guess, not many. Then on the first page of the "silly little book," where I already have the question: "why should I read this? Why would an employee spend time reading this?" Immediately he addresses that: "if you read this book and pass a quiz I’ll give you $1,000." And if you've seen MrBeast videos, it's not inconceivable that ever…

Basically treats his own employees like his subscribers. "Stay tuned for the $1000 giveaway!". Have you never watched any of Mr Beast's videos? The fact that you made it to his company is enough incentive for you to go through the onboarding document.

IME people are actually quite bad at thoroughly reading and absorbing onboarding material. Adding incentives so that they actually do it is probably pretty valuable.

Re: How to succeed in MrBeast production (Leaked PDF)

#759
post #284

One distressing trend I've noticed becoming ubiquitous on HN is that any writing that is confronting to a consensus worldview becomes flooded with highly upvoted comments that are, in essence, excuses for why it's not necessary in this instance to re-examine your priors. He's making low value content/the culture of the company is horrible/he's a fraud/it's more luck than skill. The actual critiques are personalized t…

I wonder how many of those "sour grapes" commenters have actually read the thing–my guess, not many. Then on the first page of the "silly little book," where I already have the question: "why should I read this? Why would an employee spend time reading this?" Immediately he addresses that: "if you read this book and pass a quiz I’ll give you $1,000." And if you've seen MrBeast videos, it's not inconceivable that ever…

I think there's at least some of the cliched HN behavior of "I read the title and used it as a prompt to write about my opinions on one of the nouns it contained".

I don't really care for Mr Beast (but don't think about him much either) and I don't think this is especially revelatory stuff, but I think most of it is pretty sound advice for how to be effective.

Re: How to succeed in MrBeast production (Leaked PDF)

#760

Interesting, I only learned about this Youtuber recently, maybe 2 months ago or so despite him having so many views. Youtube seems to be good at not showing you what you don't search for. What his videos are lacking in my opinion is the quality of scenario and planning. They build an expensive set, give away a large prize but the challenges are either too simple or not very creative. Too little challenges, too little…

Keep in mind that you are not the target audience. Also:

"Our audience is massive and because of that you have to be simple, for 50 million people to understand something it must be simple."

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