Earlier quoted context omitted.
If they sell you a car with heated seats, you should have heated seats. They already sold you the heated seats, you already have the heated seats, and they just want more money for something they already got money for, and you already have.
But they didn't get money for it. They get money for it from the people who enable it. If they didn't get money from people paying for it the effective cost of manufacturing the car they sold you would go up (and they may need to raise the price they charged you to cover it). Imagine that 1/2 of the owners want heated seats. It is more cost effective to just install the hardware in every car rather than creating a ne…
You bought a car, paid for the car, and that car has heated seats. Now they want more money for using hardware you already bought, paid for and received.
I would understand if they had recurring costs with your heated seats (like they do with eg. a music streaming service or something like that), but nope, they sold you the hardware and now are blackmailing you for more money to use something you already own.
Not adding heated seats does not mean a different production line, just one skipped step for the seats without heating, and this was done on every car before they started with this subscripton and "pay extra" crap. This would also reduce e-waste for those who do not want and/or need heated seats.
Do you really want to live in a world, where you have to pay extra to use something you already bought?