Earlier quoted context omitted.
> their incentive is to lock users All good apart from this. Apple does this magnificently, ie closed hardware protocols. For example there are significantly better earphones than airpads pro (and some cost +-same), but good luck getting same level of integration over apple's proprietary protocols. While rest of whole universe at least tries to adhere to open things so we users have freedom in how we design & evolve…
Umm, Thunderbolt was developed by Intel, in cooperation with Apple. And IIRC, Apple is a member of the USB consortium. Too bad design by committee sucks and has led to the disaster that is USB-C.
The USB naming of the protocols:
USB 3.0, USB 3.1 Gen 1, USB 3.1 Gen 2 -> USB 3.1 Gen 2 x 1, USB 3.2 Gen 1x2, USB 3.2 Gen 2x2, USB4 Gen 2x2, USB4 Gen 3x2
is ridiculous without even getting into the complexity of the protocol