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Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

electrek.co

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Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#741

Post by terminalshort »

Refreeze5224 wrote: post #709
c0brac0bra wrote: post #312

Earlier quoted context omitted.

Have we completely forgotten about how Tesla dealerships were shot up, firebombed? Video after video showing cybertrucks vandalized with scratches and spray paint? It may be a terrible car from a terrible program, but these events at least bear mentioning. If you saw it happening in 2025, would it have a cooling effect on your decision to purchase? Who would want the trouble?

You seem to have forgotten why those things happened. It was the Nazi salutes Elon did at an official US government event.

Well that totally justifies terrorism against people who aren't even Elon Musk

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#742

Post by terminalshort »

habosa wrote: post #719
billti wrote: post #13

I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics hurt it quite a bit. It is such a distinctive vehicle with a strong association with Elon, that there was an immediate brand association. It may have had poor sales anyway, but it certainly didn't help that many folks on the left, who are typically the most 'pro EV', had a large 'anti-Elon' shift…

This is true. If I see a Tesla I don’t immediately assume that driver is personally aligned with Elon. It’s a popular and good car. If I see a Cybertruck I’m extremely confident that driver approves of Elons antics and likely fervently supports them. It’s a physical manifestation of his ego and mostly bought by his legions of fans. If you’re a Cybertruck driver and you don’t want people to think that, you’re in the w…

There are plenty of reasons I don't want a Cybertruck, but I can assure you that your opinion (or any other Karen's opinion), doesn't even come close to making the list.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#743

Post by LarsDu88 »

Absolute sales numbers are not the determinant of whether or not a product is sustainable. It's unit profitability. Ford was spending 17k per pickup on the battery alone. Larger sales flow can improve efficiency and unit economics but so can savvy engineering

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#744

Post by arbitrary_name »

irishcoffee wrote: post #529
doublesocket wrote: post #427

Earlier quoted context omitted.

Never understood why the yanks don't like vans? Pickups are much less popular here in the UK, many more people use vans. A crew cab van with removable seats is infinitely more flexible than a pickup, other than long stuff which you chuck on a roof rack.

I wouldn't want to haul 3 yards of dirt/mulch in a van, or yard refuse. I wouldn't want to try and move a full-sized fridge in a van, or a queen bed box spring, neither will fit. I can't fit an ATV in a van, and I really don't want to put a dead deer in the back of a van after I hunt one. I wouldn't trust a van to haul 75 8x8x16 concrete bricks (over 2000 lbs/1100kg) because the suspension wasn't designed to do that,…

You don't actually do anything of those things though, if youre the average US pickup truck owner

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#745

Post by Aurornis »

tempest_ wrote: post #717
Aurornis wrote: post #711

Earlier quoted context omitted.

> but a sprinter van is going to provide better actual utility for most trades Certain jobs in certain trades, not all of them > and a 80k f150 platinum Base F150 starts at half that. This is silly

> Certain jobs in certain trades, not all of them Correct, which is why I used said most trades and not all trades > Base F150 starts at half that. This is silly The average new vehicle price in the US is 50k, people are not buying the base model.

> The average new vehicle price in the US is 50k, people are not buying the base model.

$50K is much closer to the $40K base model than the $80K platinum model.

Everyone loves to cite the platinum model as if all the contractors or CEOs or whoever were bashing today are driving it, but most people are not buying the most expensive models.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#746

Post by winrid »

rootusrootus wrote: post #407

Judging from how many people seem surprised by my open frunk at the grocery store, saying things like "I had no idea Ford made an electric truck!" I think they could have done more to market it. I sometimes wonder if they really wanted to sell a lot of them.

Taking a 7k lb vehicle to the grocery store is beyond dumb. If you can afford that EV, get a small car for in the city.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#747

Post by Aunche »

alexjplant wrote: post #183
grouchomarx wrote: post #20

Earlier quoted context omitted.

>I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics That and also it's just a bad product. >That said, even though it's not to my taste, I do admire that they dared to do something different and took a big gamble on it. A pickup truck should just be max utility, especially if you're a manufacturer making your first one edit: agree there's a market…

> A pickup truck should just be max utility, especially if you're a manufacturer making your first one The modern US pickup truck isn't built for utility. It's a $60,000 four-door lifted luxobarge with leather interior and a short bed. It signals (perceived) wealth while preserving working-class alignment. It can also be justified by way of having to pick up used furniture for TikTok refinish and flip projects or bim…

> It's the suburban equivalent of a yuppie's Rolex Submariner.

The difference is that the Submariner can actually be used as a dive watch. If it turned to fail significantly more often than other dive watches underwater, people would be much less inclined to buy it even though it would literally make no difference for them.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#748

Post by Aurornis »

Aunche wrote: post #747
alexjplant wrote: post #183

Earlier quoted context omitted.

> A pickup truck should just be max utility, especially if you're a manufacturer making your first one The modern US pickup truck isn't built for utility. It's a $60,000 four-door lifted luxobarge with leather interior and a short bed. It signals (perceived) wealth while preserving working-class alignment. It can also be justified by way of having to pick up used furniture for TikTok refinish and flip projects or bim…

> It's the suburban equivalent of a yuppie's Rolex Submariner. The difference is that the Submariner can actually be used as a dive watch. If it turned to fail significantly more often than other dive watches underwater, people would be much less inclined to buy it even though it would literally make no difference for them.

> The difference is that the Submariner can actually be used as a dive watch.

Are you suggesting that modern trucks can’t be used as trucks?

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#749

Post by aggregator-ios »

Workaccount2 wrote: post #17

It's a shame the Lightning got discontinued. As an EV owner, it sucks that the main thing holding the technology back is misconceptions and misunderstanding, rather than actual practical matters. People think EVs are cars with tanks of electrons, and run aground the same way you would if you thought horses were cars full of hay. It's a different transport tool that gives the same results, you just have to know how to…

Spot on. The misconceptions, even from other EV owners is astounding. People are constantly confused about kWh vs kW, Amps, voltage, temperature, range, mi/kWh, etc. Even PhD Computer Science and other highly educated folks who have owned EVs for a long time can't quite communicate the difference between those units of measurement. So of course when a curious person asks them or others, they only quote the falsehoods that someone told them.

Some examples:

1. I constantly see EV owners install 60A/11kWh service, costing them on average $10k when their driving needs don't require it.

2. People thinking they need more than 300mi of range and think they will run out of batteries like they do on their headphones.

All of this needs an understanding of the aforementioned units and basic physics. But, you're not going to get that by just talking to people. Salespeople are especially not going to do that, they can't even do that for combustion cars.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#750

Post by Aurornis »

jahsome wrote: post #222
alexjplant wrote: post #183

Earlier quoted context omitted.

> A pickup truck should just be max utility, especially if you're a manufacturer making your first one The modern US pickup truck isn't built for utility. It's a $60,000 four-door lifted luxobarge with leather interior and a short bed. It signals (perceived) wealth while preserving working-class alignment. It can also be justified by way of having to pick up used furniture for TikTok refinish and flip projects or bim…

As someone who's just been trying to buy a crappy used truck to haul some crap to the dump a couple times a year, you're absolutely spot on. I even live in the southwest US where trucks make up a considerable portion of vehicles on the road. Crappy used trucks simply aren't up for sale. And even the rare listing I do come across, the asking price is ridiculously inflated.

> As someone who's just been trying to buy a crappy used truck to haul some crap to the dump a couple times a year,

I don’t get it. Why would you buy, maintain, and park an entire second vehicle for something that is beyond trivially cheap to hire out?

If you wanted to DIY then renting a truck for the day makes more sense.

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