Zuckerberg either doesn't have the resolve for changing the business, or just keeps picking the wrong directions (depending on your biases). First Facebook tried to pivot into mobile, pushed really hard for a short time and then flopped. Then Facebook tried really hard to make the Metaverse a thing, and for a while, but eventually Meta stopped finding it interesting and significantly reduced investment. Then AI was t…
For the past 15 years, mobile has been the main revenue source for Facebook. As big as Facebook is, they're at the mercy of the 2 competitors: Apple and Google. Apple has been very hostile to Facebook, because Facebook make a shitload of money off Apple's platform and they refused to pay a certain percentage to Apple - unlike Google who is paying 20B a year to access iOS users. Apple tried to cut Facebook off with AT…
Before mobile was this big, Facebook tried their own platform and bottled it. This was during the period that the market was still diverse, with Windows phones, Blackberries, etc.
They also tried to make mobile web a thing for a few years past when it was obvious that native apps were the way forward.