Earlier quoted context omitted.
Goals != Quotas. This is frequently misunderstood by people outside these companies (and frequently by people inside them too without integrity). You're supposed to meet goals without compromising on integrity or quality. e.g. you can't ship buggy messes. And you can't hire substandard employees. There are mechanisms ("bar raisers") in place to do this, at least at Amazon. I suppose I can't speak for Google, Facebook…
You're suggesting I'm playing broken telephone game, yet you're the one extrapolating your company's experience to all the other hundreds. I can't speak for Amazon's policies. But there are companies that have headcount for N people, and N/X slots will be for Y identity. Then you have companies like Twitter that literally say on their hiring boards: "Our vision for the future is clear. 50%. At least half of our globa…
But not "Our future is clear, there will be ...".
There is a big difference.
> How do you interpret that as a goal as opposed to a clear quota?
They explicitly say it's a vision (goal).
(Still, goals and monetary incentives can have the same effect, it seems, looking at what thu2111 wrote nearby, about Google.)