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You are missing the point. These types of "budget" phones that Apple does are for people who can't/won't buy the flagship (because too expensive) but wouldn't buy something second-hand either. There are a LOT of people like that. It is not rational at all; they would rather buy something shittier for their money than get more value. My grandparents are like that. To buy in the second-hand market you need to have some…
I'm not talking about second hand. I'm talking about new from the carrier old model phones. Here is the verizon page for iphone 14s they have, you can get them for 0 down 0 a month through some deal from the cell phone plan. Apple can't compete with free. https://www.verizon.com/smartphones/apple-iphone-14/
They even tell you what the actual rate is in the fine print. It's just priced in: 17.49$ over 36 months comes out to 629$.
>Monthly payments shown are for customers who qualify to pay $0 Down, $17.49/mo. for36months; 0% APR. Retail Price: $629.99