Earlier quoted context omitted.
> But I agree with Ben Thompson's point in that blog post, that it's OK to not have strong, unbreakable encryption be the default, and that it's still possible to use an iPhone without iCloud and get full E2E. I disagree completely on this. For one, users aren't aware that using iCloud means that Apple has your decryption key and can thereby read and share all of your phone's data. And two, opt-out is a dark pattern.…
Indeed, up until reading these comments I had no idea that iCloud wasn’t encrypted. Everything about Apples messaging makes you believe otherwise. That seems pretty disingenuous. Then again, 99% of consumers have very little choice that doesn’t include huddles and complicated setup. We all get the same moon goo, under a differ different brands. Good, bad, or just the fact of life?
iCloud data is encrypted at rest (edit: except for Mail apparently). The type of encryption (service or end-to-end [E2E]) is specified here: https://support.apple.com/en-us/HT202303
It can be argued that from a user's viewpoint not having E2E encryption is tantamount to not having encryption at all, but from a technical standpoint the data is encrypted.