I am expanding the idea that I posited above, to use the USPTO, for one canonical answer for every query concerning the identity of business services on the Internet...
This involves providing both clear identity confirmation and the Favicon, to the browser, from USPTO managed servers, to visually green light to the user, the correct online correspondent.
Schools are a excellent arbiter of the quality and integrity of known correspondents online.
Nota bene, I say known correspondents, I am limiting this idea to whitelist sites and services only.
Color borders surrounding each Favicon, can briefly flash.
I want as a parent, to need only glance at the top left corner of the browser that my son is using. Kids don't want my criticism of what they find a engaging experience. My colleagues don't want my analytical views of their Economist newspaper reading, for that matter...But I think it would be great to see really one look response to a parent's concern. This animation can be enlivened by a cursor across the toolbar or similar gesture. "No worries, dad" is a great positive action to encourage. Because it's not about censorship, it's about learning what authenticity is.
I imagine a nice modern pulsating heartbeat that's restful, for a positive identification of a trusted correspondent, and a fluttering and increasingly flashy, insistent nagging for a warning.
I will add to my wishlist, the ability to sign a local whitelist sites database, complete with ticketing system, to which the kids are able to submit the arguments for, for example, sites and blogs that are not within the penumbral enclave of this identity umbrella.