The core issue is that Amazon envisioned Alexa as a product that would help it increase sales. Smart home features were always an afterthought. How convenient would it be if people could shout "Alexa order me Tide Pods" from wherever they were in their home and the order got magically processed? That demo definitely got applause from a boardroom full of execs. The problem is that consumers don't behave like that. Thi…
It would've worked if Amazon hadn't turned their store into a cesspit of fakes, random 3rd parties sellers and arbitrary pricing. At this point if I pressed one of those buttons I'd have zero confidence in what might turn up. If Costco or the like had those buttons that would add it to a regular delivery I'd plaster the house with them.
Not only had this hurt their Alexa dreams, imo it has hurt their brand reputation as well. Amazon is no longer a retailer I trust. I would much rather buy from a more traditional store that doesn't have 3rd party sellers, and maintains standard prices and quantities.