“Because here's something else that's weird but true: in the day-to day trenches of adult life, there is actually no such thing as atheism. There is no such thing as not worshipping. Everybody worships. The only choice we get is what to worship. And the compelling reason for maybe choosing some sort of god or spiritual-type thing to worship—be it JC or Allah, be it YHWH or the Wiccan Mother Goddess, or the Four Noble…
I find the idea that faith can't eat you alive to be strange given that we have so many examples of that happening in real life. Faith is no different than money, power, allure, etc... in that regard. That's one reason people turn to atheism in the first place, to avoid getting gobbled up by religion.
Beauty consumes people at the beginning of life, but most get away from it at the start of adult age. The only other things that come close are political ideologies and personality cults.