Earlier quoted context omitted.
The article (which is paywalled) says average compensation is $190,000. They also have 600 technologists on staff, which is massively higher than comparable news organizations. I think this is the real elephant in the room: They're hiring (and therefore spending) at a rate that already far outstrips comparable news organizations.
What news organizations truly compare to the NYT tech game though? As far as I can tell, they are at the top.
Not that NYT hasn't done some interesting innovative technical stuff within their journalism.