Earlier quoted context omitted.
Google had the opportunity to own this space a decade ago when they made Hangouts the default SMS client on Android. It's exactly what Apple did with iMessage, but Hangouts was cross-platform. It's absolutely bizarre to me they didn't iterate on that. I'm kind of glad they didn't.
On the flipside, Hangouts being sunset is the main reason I eventually left the Android ecosystem. Hangouts on a Pixel phone on Google Fi service was excellent for an SMS app. Feeling snubbed by the life getting choked out of Hangouts, I'm no longer a user of all 3.
What's really changed about their core products in the last 10 years? (maps, mail, ads, YouTube, docs/gsuite) some of them have gotten some nice QoL improvements but nothing has really been added to that list because they keep killing products off.