Earlier quoted context omitted.
> I am very disappointed to see the design is identical to what we currently have Yeah one possible explanation I can think of is that they're not 100% confident in how rollout will go, and they want to avoid the situation where people in the wild are showing off their "brand new macs" which are still going through teething issues. There's less chance of souring the brand impression of M1 if they blend into the produ…
I think it could also be that a lot of people will be 'calmed' by the design they're used to when you're trying to convince them of a new chip the average consumer might not understand
As you say, I think the average consumer doesn't understand the difference between an Intel chip and an Apple chip, and will probably not understand what if anything has changed with these new products.
I would say developers would be the group which would be most anxious about an architecture change (which is probably why this announcement was very technically-oriented), and developers on average are probably going to understand that design changes and architecture changes basically orthogonal, and thus won't be comforted that much by a familiar design.
On the other side, average consumers probably aren't all that anxious due to the arch change, and would be more convinced that something new and exciting was happening if it actually looked different.