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Apple raises prices of MacBooks, iPads

reuters.com

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Re: Apple raises prices of MacBooks, iPads

#701

Post by sandcat_ »

ksec wrote: post #330
erxam wrote: post #10

Just yesterday I saw people saying that Apple wouldn't increase prices until the next refresh. And I agreed! So… holy shit. I think we're going to see even further price increases across the industry. There already were a ton, but it can always get worse, of course. Thank you, OpenAI. What would have we done without your attempts at monopolizing destroying the memory market.

And I said MacBook Neo was wrongly priced since the beginning. I don't even remember how many sticks I got from it. >Just yesterday I saw people saying that Apple wouldn't increase prices until the next refresh. That was from Gruber, a person who claimed USB-C was invented by Apple, AirPod was sold at a loss. Generally speaking understanding of Margins, Supply Chain, Manufacturing and Hardware Business manufacturing…

The quote from Gruber in question (IMO, a little more reasonable than you give it credit for.)

> For the same reason, I also do not think they’re going to raise the prices of existing products mid-cycle. ... But unlike with the MacBook Pros in March, I wouldn’t bet more than a beverage on my hunch here. However out of character it would be for Apple to raise prices midway through product cycles, the global RAM shortage is unprecedented. I wouldn’t be surprised if Apple pushes price increases moments after I hit “Publish” on this post.

https://daringfireball.net/linked/2026/06/22/apple-device-pr...

Re: Apple raises prices of MacBooks, iPads

#702

Post by simondotau »

martinjc wrote: post #602
mysterydip wrote: post #304

Earlier quoted context omitted.

The computing power available today is such a double-edged sword. We can do so much more so much faster, but then we (including myself in this) waste so many cycles on abstractions and frameworks and layers of libraries to make our development jobs easier.

Fully agree with you. I am a frontend developer. On my work machine spotify uses maybe 300mb of memory, but on my home pc with opensuse? Image what it uses... 1.1GB.. The same as my brave browser with 4 tabs open. What is going on.

Because so much modern software is a web browser. The application bundles in its own version of Chromium.

Built natively, the same app could use an order of magnitude less memory, while being functionally identical.

Re: Apple raises prices of MacBooks, iPads

#704

Post by simondotau »

betaby wrote: post #351
mysterydip wrote: post #304

Earlier quoted context omitted.

The computing power available today is such a double-edged sword. We can do so much more so much faster, but then we (including myself in this) waste so many cycles on abstractions and frameworks and layers of libraries to make our development jobs easier.

"What Andy Giveth, Bill Taketh Away"

It’s not Bill any more, it’s developers choosing to use Electron as an app development platform. It all seemed fine when 64 GB of RAM was cheap.

Re: Apple raises prices of MacBooks, iPads

#705

Post by simondotau »

platevoltage wrote: post #549
paxys wrote: post #346

Earlier quoted context omitted.

You may have equivalent power on that $6 computer but can you run the same applications?

I'm sure you can find an equivalent to ClarisWorks or Photoshop 3.0 that works on a Raspberry Pi.

But you cannot, I promise you, buy a raspberry pi for $6. Not even remotely close.

Re: Apple raises prices of MacBooks, iPads

#706

Post by failingforward »

chrisweekly wrote: post #684
jacobgold wrote: post #274

Some unc perspective: I paid ~$6,000 in inflation-adjusted dollars for a computer in 1996. Today, I can get the same power in a $6 single board computer. A powerful modern mini PC starts at ~$600. However painful these price hikes are, and they are painful, it is worth remembering that computing has become incredibly ubiquitous and cheap.

unc?

“unc” is the new “boomer”

Re: Apple raises prices of MacBooks, iPads

#708

Post by gck1 »

satvikpendem wrote: post #691
gck1 wrote: post #688

I asked this ~6 months ago and I'm going to ask again - if AI is supposed to make creating digital things easier, where are we going to publish these digital things? On rocks? Is AI industry essentially eating its own tail?

What do you mean where to publish? On a website?

Website runs on a server, which requires components that AI labs are buying years in advance, driving component prices to astronomical levels. What happens when only AI labs can afford to have a server?

I know I'm already priced out for many server providers, including more budget-oriented ones like Hetzner.

Re: Apple raises prices of MacBooks, iPads

#709

Post by ErneX »

burnte wrote: post #694
ErneX wrote: post #565

Earlier quoted context omitted.

And it isn’t the 1st time they increased it, also PlayStation. Microsoft said ram/storage increased prices 2.5x since late 25 and they expect it to increase another 2.5x by late 27.

> And it isn’t the 1st time they increased it, also PlayStation. I keep seeing FLOODS of comments from people saying "at least Sony didn't raise prices1" Well, they did a month or two ago, so I have no idea why they say that. Literally everything with RAM is more expensive now.

Yes, even the Switch 2. Nobody escapes this.

Re: Apple raises prices of MacBooks, iPads

#710

Post by simondotau »

cmdrmac wrote: post #70
erxam wrote: post #10

Just yesterday I saw people saying that Apple wouldn't increase prices until the next refresh. And I agreed! So… holy shit. I think we're going to see even further price increases across the industry. There already were a ton, but it can always get worse, of course. Thank you, OpenAI. What would have we done without your attempts at monopolizing destroying the memory market.

I share the same sentiment. I honestly thought that the price increases would occur as new products rolled out. Seems like with the "back-to-school" promotion right around the corner, Apple expects to sell more machines and find it harder to absorb the higher component price tags. I'm guessing that by changing the prices now, they'll still maintain their profit margins per unit at the expense of total unit sales.

Maybe they don’t want the price to absolutely dominate the headlines of their forthcoming product announcements. It won’t be forgotten, but the sting will be less “newsworthy”.
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