701–710 of 1001 posts
The music, photography, … definitely triggers something in me, but is creepy AF. The irony though, is that the creepy feeling is the reality to me, digital tools seem to be crushing the analog ones. And I don’t mean it as something bad as I am old, but it is how I feel about it.
I didn't like the ad. I think the people creating it wanted to imply that it's as if they took all these things and put it in an iPad, where you can still achieve all the creativity while carrying a thin device. I don't think it's impossible to convey that message without destroying instruments and creative tools that are precious to so many. Maybe if they had made the animation very fast it would've appeared as a jo…
The original idea is sound: "we are squeezing all tools into the iPad". The problem is that you can't squeeze an object without resorting to animation. So instead they went for crushing , which carries destructive undertones. A lot of people have strong emotional attachments to objects like pianos and vinyl players; destroying them is a powerful trigger. If this had been done with animation, with some djinn magically…
Hard disagree. Yes, I do agree that a big part of the emotional reaction to the ad were seeing all these beloved tools of craftsmanship being destroyed.
But another underlying current is people reaching the conclusion that they do not want all of their individual, sometimes quirky tools being subsumed under a single flat silicon panel. I'll just speak for myself, but I often find myself craving more real, physical interaction and not just something that exists on a screen.
Some of us actually crave a little more of the chaotic, interesting world of WALL-E over the sleek perfection of EVE (which was, somewhat unsurprisingly, reviewed and blessed by Jonathan Ive).
Earlier quoted context omitted.
I really hope you don't celebrate AI generators then because that is actually set out to destroy culture and tools.
Where I'm from they said the phone was the devil it's a totally valid and human reaction to change. Change is almost always violent
I didn't like the ad. I think the people creating it wanted to imply that it's as if they took all these things and put it in an iPad, where you can still achieve all the creativity while carrying a thin device. I don't think it's impossible to convey that message without destroying instruments and creative tools that are precious to so many. Maybe if they had made the animation very fast it would've appeared as a jo…
The original idea is sound: "we are squeezing all tools into the iPad". The problem is that you can't squeeze an object without resorting to animation. So instead they went for crushing , which carries destructive undertones. A lot of people have strong emotional attachments to objects like pianos and vinyl players; destroying them is a powerful trigger. If this had been done with animation, with some djinn magically…
> missed the mark It didn’t! It is a good clip. It accurately shows how tools are being replaced with digital and cloud. It’s a violent process and precious things get destroyed along the way. It totally hit the mark. But true, it doesn’t make people want to go grab an ipad, so I get why they don’t want to use it.
This feels like another example of people getting mad at a depiction of a thing rather than at the actual thing. Like getting mad at violence in movies, or at books with racism in them. Yeah, big tech is actively trying to take away your livelihoods, and you can interpret this commercial as accidentally symbolizing that. But the problem is that it's actually happening, not that they filmed a skit about it. The commer…
How do you attack the actual thing? Some are trying with copyright lawsuits and potential gov't policy proposals I guess but it's much easier to attack a single company and get an army of outraged allies over something easily digestible (an advertisement).
I didn't like the ad. I think the people creating it wanted to imply that it's as if they took all these things and put it in an iPad, where you can still achieve all the creativity while carrying a thin device. I don't think it's impossible to convey that message without destroying instruments and creative tools that are precious to so many. Maybe if they had made the animation very fast it would've appeared as a jo…
The original idea is sound: "we are squeezing all tools into the iPad". The problem is that you can't squeeze an object without resorting to animation. So instead they went for crushing , which carries destructive undertones. A lot of people have strong emotional attachments to objects like pianos and vinyl players; destroying them is a powerful trigger. If this had been done with animation, with some djinn magically…
Really? I wonder how it got titled Crush! then.
> The problem is that you can't squeeze an object without resorting to animation.
Not a problem. The ad isn't short of animation.
> there is no such thing as bad publicity
I's say the apology shows Apple disagrees.