Earlier quoted context omitted.
The major question I don’t have a good answer to is, “Why is this different than brick and mortar store brands like Safeway signature?” Surely a part of is is placement, but Safeway could put own brand ketchup at the same level (and I think sometimes does) as Heinz and still wouldn’t sell the same volume. Amazon is clearly getting a big advantage here, I’m just curious about what the underlying dynamics are that allo…
The difference is that Safeway does not have any other sellers on their shelves. Safeway buys inventory at wholesale and sells it at retail. Everything that is sold in Safeway was intentionally selected by Safeway to be there. If you see a product on a Safeway shelf, the company that makes that product already got paid--by Safeway. If Safeway puts a generic ibuprofen bottle next to a bottle of Advil, that's fine with…
https://www.npr.org/transcripts/718711109 https://www.vox.com/2016/11/22/13707022/grocery-store-slotti...