Earlier quoted context omitted.
>and you'll have to engage with it on those terms Or you can just disengage with Europe all together, which is an obvious choice for many small to medium sized companies, given the risks and costs involved.
A bunch of companies are going to do this and then regret it when they notice that their competitors really didn't have to do much work to become compliant. Then they'll try to come back... after their EU user-base was kicked out and forced to find alternatives.
If the original business couldn’t, its unlikely the competitor could.
I know in my business I’m shutting off EU sales.