Earlier quoted context omitted.
Can't really blame LW for spreading an idea that LW specifically did not want to spread.
I "blame" them in the same way that you can blame the members of Fight Club for talking about Fight Club. It's marketing, and I won't deny it's effectiveness in attracting compatible people.
Imagine if the members of Fight Club _actually_ didn't (start to) talk about Fight Club. But for some reason, everyone else brings it up all the time.
Then you could maybe see how talk about Fight Club might not be Fight Club's fault, and in fact highly annoying to Fight Clubbers.
I mean, if you can explain "don't talk about X" as "marketing for X", that seems like one could explain _any_ behavior.
And before you say "why not just ignore all public talk of X", imagine if this proposed Anti-Fight Club group tried to paint Fight Club as a child porn ring.