> The future is now, and it's using AWS Lambda How is this different from what Azure Mobile Services and many others have been offering for the past 2 years? To me it seems the author is proclaiming Platform As A Service is entirely new (look, no spinning up AWS instances!) while this has been around for quite some time, just Amazon is getting into it more seriously recently.
Lambda is a focused, specialized service for running short-lived processes triggered by events and is one of the many services provided by AWS that have formed the foundation for many companies and other PaaS providers for many years, while Azure Mobile App Service is a packaged and branded collection of services including data storage and push notifications that is similar to backend service providers like Parse and…
A static webpage, that calls into a javascript based service, you can register a script to run in that service without any infrastructure hassle, because, well, it's a service.
You are right that there are many comparable Mobile Services that can do many other things and might be branded differently, but this just adds to my point: I don't see what's new here, other than that the OP has seen the light on static webapps combined with platform services.