Is it just me that finds the entire concept of the Dash ridiculous? I mean, what's the idea, having a button for every single product we buy? And we need to set it up first. How is that any better than recurring ordering or just opening the website and ordering it? Are we expected to have an entire wall of dashes at our place? I guess we'll need to sort them alphabetically or by color, so we don't waste time searchin…
I think the goal is also to make using the button easier than just opening the webpage and ordering it so that when you notice you're running low you can just press the button instead of doing what most people do and adding it to a grocery list. It's also far easier than figuring out how often to set up the recurring ordering.
Their aim is at the utility closet and bathroom consumables like soaps/detergents, paper towels, and maybe cleaning products. Things that are stored an some particular place in the house where when you're getting low on X you push the button and get more 2-3 days later.