Earlier quoted context omitted.
Yes, it gives away free access of 38 sites. But by doing so, they also encourage more people to forgo purchasing complete internet plans and hence accessing all of the other millions of websites out there. This indirectly drives traffic to this 38 sites that they’ve picked through a very skewed and opaque process, and undermines the concept of net neutrality.
There is no such thing as a free lunch. This is simply an example of this in effect. If people want full internet access.. pay for it. There is no story here.
At present in the UK my monthly broadband connection costs just over one day of minimum-wage salary. Or nearly a week of groceries. I can see how easily that could be seen as a worthwhile saving for people on low incomes.