Samsung will do their earnings announcements on the 29th, it will be interesting to compare those two side-by-side. Apple is doing extremely well on the margins but they have actually lost ground when going by the numbers (~30% market share now vs ~70% android).
Apple's goals differ from the idea of getting as many users as people. The company seems to be more focused on getting a number of people who will almost absolutely buy their brand. That's their strength imo. How many businesses can boast of guaranteed lines outside their stores for hours when launching a product? (Bear in mind that lining up is very irrational for a lot of those who spend hours there seeing as they can often grab it online or from a carrier store directly. )
They operate by a follow the money mindset and it works excellently for them. Get people to love your product - this loyal customer we seek in the startup world - and you're in very good hands.
Kudos to them for their work