Are you running a Web server that uses CGI scripts written in shell or plain C that uses system() call? If you do, you have had other problems long before.
There are some grumblings about DHCP _client_ setups on Linux passing parameters via environment variables to shell scripts executed by bash, but I am yet to see this. This would be a problem, but probably easily fixable.
No need to panic or even patch anything (as always). If you running servers on your machine and allow inbound connections you should know exactly what those servers are and what they execute on behalf of external users.
This is NOT remotely exploitable.
It's an ad campaign for "security researchers" people.