How to drive away customers: prioritize your unproven loss of income over making an attractive product. Accuse all your users of copyright infringement.
I really dislike this attitude on HN. You can have great products that make no money because cracks get popular (I have done testing with my own software and know for sure this is the case) and get higher results than the original product listing on google, Adblock, and many other methods thought to be "rights". Even look at music piracy. Pirates did the big labels a favor: small, independent artists can't make a liv…
I suspect that your DRM was so overly burdensome that it turned away any potential customers, you in effect screwed yourself.
If the DRM does not get in may way, or require me to do anything(i.e it is invisible to me) then I might buy that software, for example Steam Games, Spotify, etc have DRM that is invisible to the End User. I will grin and bear this level of DRM, begrudgingly. However if you go much beyond this no thank you.
If your software has Activation Keys, Installation Limits, Locks itself to my Motherboard that I change ever 6mos, or other crap like that then you would never get a single dollar from me.