Correlation behind adblock growth surge and AdSense revenue doldrums • Hacker News Board

Re: Correlation behind adblock growth surge and AdSense revenue doldrums

#71

Post by valarauca1 » Fri, Jul 11, 2014, 10:50 PM UTC

coldpie wrote: post #67

valarauca1 wrote: post #39

Earlier quoted context omitted.

Pagefair is basically "Clean ads as a service." If they detect your using Adblock plus, they'll server you an ad, adblock plus won't block, because they pay adblock plus. (And because they claim to follow adblock plus's policy of 'good ads'). Which is annoying, because if you aren't using adblock plus, you don't get decent ads (just the standard ads), so ultimately it defeats the goal of adblock which is to make all…

> adblock plus won't block I was wondering if this is true. It is! Take a look: Here's ABP's policy on "acceptable ads": https://adblockplus.org/en/acceptable-ads From there, you can find the "acceptable ads" whitelist: https://easylist-downloads.adblockplus.org/exceptionrules.tx... And indeed, PageFair has a few domains listed. Fascinatingly, there's also a link to a forum thread where the whitelist was requested: h…

There was an ealier story in new about pagefair cleaning 600k in funding. I idled slightly and read their FAQ's while waiting for a tests bench to get set up.

It's interesting, I imagine they'll be sucessful, and it will ultimately drive up hosts blocking again (I do this, hate no script, I like my website's shiny chrome).

Re: Correlation behind adblock growth surge and AdSense revenue doldrums

#72

Post by hiphopyo » Sat, Jul 12, 2014, 6:51 AM UTC

jonknee wrote: post #60

hiphopyo wrote: post #33

Earlier quoted context omitted.

They also need to stop toying around with amateur designs at the expense of the whole AdSense programme: http://adsense.blogspot.se/2014/05/a-new-look-for-text-ads-o... I've seen the past works of the designers on the AdSense team and I'm not impressed. Plus it's quite naive to think that one design will fit all websites. Why can't AdSense, like other ad and affiliate networks, just open up an API so publishers thems…

Why do you say amateur designs? Google knows what converts, I would wager that their designs are the antithesis of amateur. You may not find them pretty, but those are different things. AdSense does let you specify all sorts of things about the look of the text ads though (font, colors, etc). They also have a tool for you to automate A/B testing of different combinations.

For instance, here's the guy responsible for their latest text ads: http://adnanvirk.com/ -- now I'm not saying he's bad. He's good. But is he good enough for Google?

> AdSense does let you specify all sorts of things about the look of the text ads though (font, colors, etc).

I'm afraid that's not enough. We need to control margins, paddings, line spacings, as well as media queries. We need to be able to remove the arrows, lines, buttons etc. that don't belong there. Ie. "perfection is achieved, not when there's nothing left to add, but when there's nothing left to take away".

Google has great designers, I'm sure we can all agree on that. Unfortunately, none of them are part of the AdSense team.

For text ads done right, see the ones in Gmail.

Re: Correlation behind adblock growth surge and AdSense revenue doldrums

#73

Post by scholia » Mon, Jul 14, 2014, 2:11 PM UTC

seanblanchfield wrote: post #38

scholia wrote: post #12

Earlier quoted context omitted.

Are you including Adblock Edge? How is that doing?

Adblock Edge is included, as is every plugin or proxy that acts to remove advertising from web pages. Unfortunately, we can't specifically distinguish adblock edge from the others right now.

OK, thanks for the info!