Honestly, I think a bigger issue is what time we actually go to sleep. I think a lot professionals just don't get to sleep on time for the required 7-8 hours. If you get up at 6 or 7 in the morning, that means you are deep asleep by 10 or 11 pm. I just don't think a lot of sleep deprived people are doing that. At least that's alway been my experience.
What's missing from this article, is a discussion about ideal sleep TIMES. Not everyone is meant to sleep from 10-6. Yes, you can fudge your sleep cycle and you can adjust, but only so much.
I'm naturally a night owl. With no alarm clock, and no obligations, I will "naturally" fall asleep at 3am, and wake up at 11.
In times of my life when I've been able to do this, the 8 hours that I would get then FAR TRUMPED the 8 hours I get now. It's night and day.