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Amazon Dash

fresh.amazon.com

71–80 of 262 posts

Re: Amazon Dash

#71
I like the simplified dedicated device for creating a low friction experience, however one downside of having this as a separate device rather than an app on your phone is that you are more likely to loose it, forget where you kept it, etc. etc.

Re: Amazon Dash

#72

For some reason this made me thing of http://en.wikipedia.org/wiki/CueCat

Indeed, if the CueCat had had specific ties to online grocers' shopping carts, there would be nothing new about Dash.

Re: Amazon Dash

#73
post #36

Number of steps to scan grocery by phone: 1. Find your phone 2. Unlock 3. Swipe left to home page three or maybe four 4. Visually scan for the AmazonFresh icon and tap 5. Wait for loading 6. Start scanning action 7. Confirm and pay Number of steps to scan grocery by Dash: 1. Get device from drawer or pantry 2. Press one button and scan 3. Confirm and pay For the target demo (30+, married, households with children), o…

most people keep their phone on them most of the day, especially those willing to grocery shop online. i don't feel like finding a phone and pressing maybe, 3 buttons, is any slower than finding some other gadget tucked in a drawer somewhere in your house, and pressing one button. i don't see the point of the hardware here, even though finding an app on my phone is apparently 4 steps.

Moms do the lion's share of household grocery shopping, and are less likely to have functional pockets than men. This gizmo is going to be hanging on the pantry door.

Re: Amazon Dash

#74
post #9

How do I get a code?

I imagine every single product you order from AmazonFresh would have one. This would really be for re-orders.

He's talking about the sign up code you need to order a free device.

I'd imagine they're sending these out to Amazon Fresh users.

Re: Amazon Dash

#75
post #68

How does the voice feature work? Is it computer voice recognition, or does your voice get sent to a person to interpret?

It's automatic (computer) speech recognition.

Re: Amazon Dash

#77
Listening to a young child carefully pronounce words for the narration was a bit distracting and slightly irritating. A sentence or so would be fine, but narrating the whole video was an exercise in patience.

Or do I just have a cold, black heart?

Re: Amazon Dash

#78
Sounds like this would only real be useful for packaged, processed goods. I'd have trouble trusting the quality of perishable items over the internet...

Re: Amazon Dash

#80
Amazon needs to scale Fresh in order for it to be more successful. On a micro level, scaling could come in one of 2 ways: (1)increase order frequency or (2)average order size.

(1) Order frequency - Right now, a typical customer likely picks up groceries when they're out and it's convenient. This very well could be on the commute home from work, later at night, etc. With Dash sitting around the kitchen, Amazon has now created a very tangible reminder in the form of the Dash device to order your groceries, rather than waiting until it pops into your mind (and possibly not buying on Amazon).

(2) Average order size - As someone posted above, it takes 1 or 2 button clicks to reorder an item using Dash. Compared to the current way of online grocery shopping, Dash eliminates a lot of possibilities of forgetting to reorder something you intended to, because it is so simple. Compared to on the PC when you may forget to browse the snacks category, for example, and you forget to order chips and cookies. Way less likely to happen with Dash.

This doesn't address price concerns, but in terms of convenience for Amazon Fresh customers & increasing Fresh orders/order size, this seems like a massive win-win for Amazon and their customers.

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