Earlier quoted context omitted.
That's the very reason this will lead to nowhere... A good (e.g. not the crap from Domino's which is overpriced in CH anyway) italian Pizza Margherita made in a wood oven with a size of around 33cm costs CHF 17 (~$19) in Zurich. It's the wood that makes it good.
Not quite. I live in Zurich Downtown, and you won't even find a Pizza Margarita for that price (17CHF). Its more like 22CHF (= $25) minimum. I've also lived in more rural areas in Switzerland before, and in those places 17CHF might be correct, but not for Zurich.
[1] http://www.bindella.ch/gastronomie/ueberblick-ristoranti/res...