71–80 of 90 posts
*are social media worthless. Are, not is.
"Social media" is considered to be a noun to define that type of site/community/service/etc. and can therefore be used in singular. The title is worded as "Is ..." rather than "are all the things that make up ...".
I think the Pepsi example really doesn't work for two reasons: First, the decline in sales in the sugary soft drink industry is only remotely connected to their social media advertising. It is a widely reported phenomena that is usually attributed to a more health-conscious society and a widening array of beverage choices. Second, Pepsi's intention in offering contributions to non-profits based on social media recomm…
Pepsi is an interesting case for the ineffectiveness of advertising in general. I find it hard to believe that television or other advertising for a product like Coke or Pepsi makes a big difference in sales. I'm already aware of the products, I already have my opinions on them, and they aren't going to change them. If these companies stopped advertising tomorrow I don't think there would be an immediate effect on co…
Companies don't engage in the marketing bombardment of certain brands to remind you that they exist or to change your opinion. For 'commoditized' consumer products like cola or light beer, there is a premium placed on being 'top of mind.' https://en.wikipedia.org/wiki/Top_of_mind
I am not a frequent consumer of soda or light beer. However, on occasion, when I 'have to' purchase it (for a party, picnic, barbeque, etc.), I find myself subconsciously steered towards certain brands. which I believe is the result of years of 'conditioning' from constant immersion in uqiquitous marketing.
>>If these companies stopped advertising tomorrow I don't think there would be an immediate effect on consumer behavior.
Not immediately, but in due time absolutely. Why else would Coca-Cola spend $11 billion on marketing last year? http://beta.fool.com/stockcroc1/2012/04/13/coca-colas-new-co...
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That's a great point. But Facebook is starting to stonewall business owners with promoted posts, and the value of the channel seems to be dipping lower and lower. So business owners work to build up these audiences, and then they're charged a premium to get any eyeballs. At this point, a simple website and a good SEO expert might be a better long-term investment.
I've literally stopped my SEO efforts.. most are just price checking anyways, looking for 'the lowest price' (web design services)... I tend to find building a relationship and educating my potential clients better than trying to get a sale from SEO window shoppers, I can do that best with social media... I've started driving people from my website to my social media profiles, and I'm doing the same with my clients
Want to know the result? My money goes elsewhere.
Earlier quoted context omitted.
"Social media" is considered to be a noun to define that type of site/community/service/etc. and can therefore be used in singular. The title is worded as "Is ..." rather than "are all the things that make up ...".
No. That's grammatically incorrect. The word media is plural regardless of whether or not you're using it to describe a general concept. Consider another example. You wouldn't write "Is People Useless."
The fact is, many business are making a lot of money with their social media efforts.
My little company has tripled revenues since implementing an effective social media strategy. Nearly all of that increase is directly trackable back to the social media marketing we are doing.
Social media marketing can be hard. It requires different strategies than most people are implementing. But that doesn't mean it's worthless, it means that some strategies are worthless, while others are very, very, valuable.
I think the Pepsi example really doesn't work for two reasons: First, the decline in sales in the sugary soft drink industry is only remotely connected to their social media advertising. It is a widely reported phenomena that is usually attributed to a more health-conscious society and a widening array of beverage choices. Second, Pepsi's intention in offering contributions to non-profits based on social media recomm…
Pepsi is falling way faster than the other major players though. Last year, Dr Pepper was down 0.5% , Coke down 1%, Pepsi down 2.5%. Pepsi's share fell 0.4. This has been the (general) trend ever since they started pulling dollars from TV and began spending big on viral marketing, social media, giveaways and rebranding in 2008
http://www.beverage-digest.com/pdf/top-10_2013.pdf
http://www.beverage-digest.com/pdf/top-10_2012.pdf
http://www.beverage-digest.com/pdf/top-10_2011.pdf
Of course social media results will suck if you’re doing it wrong.
Most people have no idea how to optimize their social marketing efforts; that timing can drastically effect the ROI of a tweet; that topics and geographies should be optimized differently.
Here’s an example: https://www.dropbox.com/s/5clvhpib0drqv8s/social_infographic...
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In addition, we just built http://www.rewardrkt.com to integrate our API with the http://rewardstyle.com API.
According to rewardStyle, approximately 80% of their publishers are earning revenue directly from social media. Some publishers, generating $20-30k per month in revenue, see 60%+ of their revenue from social channels.
